In Conversation with Wes Bush, author, Product-Led Growth: How to Build a Product That Sells Itself
- Product Led Growth envisions building products whose virtues and greatness lead to its rapid adoption, rather than attempts to sell through indirect methods such as content marketing.
- Freemium models target the user in the organization and encourages them to try the product. This is contravention to traditional thinking where marketing targeted the decision makers at the top.
- Product Led Growth proposes that products should be built such that they sell themselves. Getting the end user to use the product is the only way to activate, acquire and retain users.
These and more insights from the ground in this great episode of Bits About Books.
Run time – 33.22 mins.