Bizcast: Bits about books – In Conversation with Rand Fishkin, Author, Lost & Founder
- Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder.
- Why, contrary to popular belief, venture capital is perhaps not what the world needs and how data shows raising venture capital is not the best way to build a successful business and get rich.
- How, despite being deeply personal, the focus on what the reader could learn from Rand’s experience shaped the narrative of the book. Form a single arc to a rainbow of lessons.
- How does Pivot work? Not very well it seems. Although it is a popular go-to strategy for startups not getting traction in their original idea. Slack is a popular example totted out every time one discusses Pivot. However, data shows that incremental changes server the purpose of the company far better than a lock stock and barrel pivot.
These and more insights from the ground in this great episode of Bits About Books.
Run time – 48.54 mins.